In-store
Ford Lincoln Fairfield
”
Everything in this business is about building trust and Roadster is truly a tool to help you do that.
How Ford Lincoln Fairfield Uses Roadster
1
First Ford Lincoln store on the Roadster platform
2
100% negotiation free with simple price, payment and process philosophy
3
One person handles the deal from start to finish, including F&I
4
Uses Roadster to structure deals side-by-side with their customers
5
Increased warranty penetration rate to 45% by presenting plans upfront
6
Increased satisfaction with near perfect Net Promoter Score
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