Customers will feel more comfortable and confident buying a car online if you tell them what they can expect from the experience, particularly in this challenging time. A custom landing page is a great place for customers to familiarize themselves with your program and the online car-buying process, and to get important information like adjusted operating hours and in-store sanitization procedures.

You can even drive traffic from digital ad campaigns to this page so that in-market shoppers can easily learn about and begin their Express Store purchase.